The Comptroller General of the Nigeria Customs Service (NCS), Adewale Bashir Adeniyi, has expressed concern that Nigeria’s global perception is adversely affecting the nation’s economy.
He called on governments at all levels, organizations, individuals, and other stakeholders in the Nigerian project to prioritize reputation matters.
Speaking at the inauguration of the Nigeria Reputation Management Group (NRMG) in Abuja yesterday, Adeniy said that every reputational error, whether from individuals, organizations, or the government, distorts development, impacts our global outlook and rating, and hinders progress.
“As the chairman of the committee, CG Adeniyi stated, “I believe that renewed commitment and deliberate effort to strengthen the country’s reputation will yield positive results.
” I assure the Institute and stakeholders across the nation that I will do my best to ensure the objectives of this important initiative are achieved.”
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Highlighting the pivotal role of reputation in all aspects of human endeavor, he urged individuals, organizations, states, and nations to actively promote a culture of “reputation consciousness.”
Adeniyi expressed concern that many African nations, including Nigeria, have not fully recognized the power of reputation in transforming their economies.
Jubrin Baba Ndace, the Director General for Voice of Nigeria, stressed the importance of truthfulness in telling Nigeria’s stories.
He acknowledged that while Nigeria is not perfect, it is not the worst in the world, and their commitment is to honestly portray the nation’s narrative.
Dr. Ike Neliaku, President and Chairman of the Governing Council of the Nigerian Institute of Public Relations (NIPR), emphasized the need to revamp Nigeria’s reputation in light of the current challenges. He underscored the significance of the committee’s establishment in achieving this objective.
